Behind the Scenes

RAIDERS: THE FOURTH.

A concept event package for the Las Vegas Raiders and Allegiant Stadium that focuses on the gritty and "in-your-face" brand that defines the Raiders along with motivating fans in the team's chase for their fourth championship.

Scroll to view more

Toolbox

Final Stills

Phase One

Ideating

In creating this project, I considered and played around with multiple different visual directions, considering both a darker and more "in-your-face" approach and some lighter more luxurious feeling before landing on a combination of them all.

Phase Two

Sketching

In early sketches I played around with various ways to display information, creating clear hierarchy between items and prioritizing the most relevant info. As I continued, I tried bringing in more visual elements, finding ways to amplify the atmospheric effect of the ocean of screens and displays.

Phase Three

Storyboarding

As I established a final visual concept I worked on creating styleframes for a wide selection of game events, each in multiple different formats and variations. Creating a consistent yet visually interesting set of compositions was a main focus of mine before I brought them to life through After Effects.